In his recent statement, Orange County District Attorney Todd Spitzer emphasized a concerted crackdown on crime, particularly targeting theft and burglary in the area. Spitzer made it clear that a newly initiated public safety campaign will remind potential criminals that illegal activities will lead to strong prosecution in Orange County. The advertisement initiative utilizes federal asset forfeiture funds and is spread across various media platforms.
This campaign is responsive to a rising trend of individuals from adjacent counties entering Orange County with the intention of committing various property crimes. Static and electronic billboards have been employed at strategic locations, including major freeways linking Orange County to Los Angeles and Riverside counties, to disseminate this warning. One prominent messaging site is the billboard at the Outlets at Orange.
Expansion of the campaign’s reach includes advertisements on public transit buses traversing key routes in Los Angeles, Long Beach, Norwalk, and Glendale. The ads are designed to be seen by more than 38 million people over a four-week period. Furthermore, the campaign entails bumper stickers and targeted digital marketing directed at active cellphone users throughout a larger Southern California region, encompassing the counties of Orange, Los Angeles, Riverside, San Bernardino, San Diego, and Imperial.
The message delivered by Spitzer underscores the high priority of public safety. The District Attorney expressed frustration with policies from Sacramento that appear to minimize the consequences of theft and burglaries.
Source: New Santa Ana